Conceptual Work
Product Ad Design

project profile


product ad design

This was a conceptual design for a commercial photoshoot & product ad. It was stipulated that we would need to photograph one product and make an ad using this product that would be placed in three very different magazines: People, Wired & Time. My concept was to use a technological item since I felt this could translate across all three magazines. MONSTER was my company of choice. My idea was that MONSTER was launching its "Icon Series". I then created the three ads around three particular icons whom I felt were connected to the content of each distinct magazine. Below are my designs for "The Marilyn" (People), "The Einstein" (Wired), and "The Kennedy" (Time). For each ad, the hero was the headphones, and secondary to that was the product colour. Bold & simple.

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