Conceptual Work
Toile Collection 

project profile

logo design

Many times, the way I choose my wine, or beer for my husband is through the label I find most visually appealing...That being said, one project I have wanted to conceptualize has been a label design. I wanted to experiment with using some of my own acrylic paintings for a collection titled "TOILE", meaning "canvas" in French. The collection (in this case, of red wines) would each showcase a different abstract painting, with no words on the front. The painting speaks for the flavour

of the wine, connected through the over all emotion of the strokes, and colour palette. I paired this with a very bold, clean Futura typeface for the collection name to create a modern, expressive label that would "pop" and distinguish itself on the shelves of a liquor store.

label designs

© 2017 aw design